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HEART framework

Developed by Google, this framework can be used to improve a product's user experience (UX). UX teams use this framework to focus on specific parts of their product's user experience that they want to improve. HEART is an acronym that stands for:

  • Happiness
  • Engagement
  • Adoption
  • Retention

Task SuccessTo use this framework a team determines key goals, signals, and metrics for success.

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