A/B Test

Also known as split-run testing, this is a user research testing method whereby participants are shown one of two segments of a variable and comparing them against one another to determine which of the two is most effective. For example: a section of your user base is shown version A of a checkout page, while another section is shown version B. The version that has the best conversion rate from this experiment will then be chosen.

‍

Ready for your
next career adventure?

Explore our PROGRAMS