Product glossary

A list of helpful product terms and definitions

Value gap

The difference between the perceived value of a product or service and the actual value; when customers expect something but receive something else instead.

Value proposition

A statement that outlines the benefit that customers will receive if they use your product or service.

Vanity metrics

Metrics that make your feature, product, service, or business look good when communicated but do not assist in actionable metrics to improve. An example of this is the number of instagram followers a brand has.


A number that measures the amount of story points that a software development team can complete in a sprint.

VOC: Voice of Customer

The process of collecting feedback from your customers to draw insights on the views, experiences, and unmet needs.

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