Product glossary
A list of helpful product terms and definitions
Also known as Unique Selling Point or Unique Value Proposition, it is a succinct statement about the benefits of your products and services to your customers. Its purpose is to distinguish your company from your competitors and focus on solutions that meet the needs of your target customers.
Also known as Unique Selling Point or Unique Value Proposition, it is a succinct statement about the benefits of your products and services to your customers. Its purpose is to distinguish your company from your competitors and focus on solutions that meet the needs of your target customers.
Also known as Unique Selling Proposition or Unique Selling Point, it is a succinct statement about the benefits of your products and services to your customers. Its purpose is to distinguish your company from your competitors and focus on solutions that meet the needs of your target customers.
Usability is a quality attribute of products that determines how easy user interfaces are for end users to use. It also refers to improving the ease of use for users during the design process. Usability is considered part of user experience design. When assessing usability as a whole, there are four main areas that are analyzed: Utility: Does the product do what the user needs? / Usability: Does the product enable the user to accomplish their tasks? / Desirability: How does the user feel when using the product? / Brand experience: What is the user’s overall experience of the brand/product?
Evaluating a working product, or prototype, with target users and observing them complete defined test cases, noting down their interactions. The main goal of usability testing is to confirm whether the design is understandable and intuitive for users to accomplish their goals.
A description of how a user will use a product to accomplish a specific goal.
Information (qualitative and quantitative) from users on their likes, dislikes, and requests for a product.
A diagram that outlines the path that users take as they navigate through a website or an app.
Everything that a user sees on an application (app or website). It includes the colour, spacing, visual elements, font, etc. that the user sees and can interact with via the screen.
The process of introducing customers to a product or service and helping them set up their account so that they can use the product to accomplish their goals.
User personas, also known as customer personas or buyer personas, are used to assist product managers and other stakeholders with defining who their product is for. A user persona is an archetype of a customer based on research performed.
Methodical tasks taken to understand the behaviour, needs, pains, and motivations of users through observation and feedback methodologies. Customer interviews, user personas, surveys, usability testing, and prototyping are all part of user research.
Separating users into groups based on shared characteristics (device, age, behaviour, region, etc.).
A user story represents the needs of users. It is a piece of business value that the team can deliver to key stakeholders within a sprint. User stories are generally written in the following format: As a (user) I want to (goal to be accomplished) so that I can (reason behind the goal). A good user story will follow the INVEST model. INVEST is an acronym that stands for: Independent, Negotiable, Valuable, Estimable, Small, and Testable.
A diagram that outlines a customer journey within a product including the activities and tasks they perform to accomplish a specific goal.
User experience is focused on the end user, aiming to make the process for the user to reach their goals as seamless and as frictionless as possible. Good user experience has three main characteristics: Useful: the product/feature solves a need for users / Usable: the user can use the product to accomplish / their task easily and efficiently / Desirable: users enjoy and actually want to use the product. A user experience designer concerns themselves with user research, interaction design, wireframing, preparing design prototypes for testing, determining information architecture, user scenarios, and more.
User experience design is the process of enhancing user satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the user and the product.
