Product glossary

A list of helpful product terms and definitions


Research to identify the needs in a market for a particular solution. While insights are gained from customer research assumptions are made on what customers may want. Customers may not articulate their needs or not be aware of what they are. As a result, needfinding also involves meeting customers and viewing them as they conduct their daily routines to draw insights on what their unmet needs may be.

NPS: Net Promoter Score

A customer loyalty metric that determines how likely customers are to recommend your product to others. Customers provide a score on their experience with your brand and will be classified as either promoters, passives, or detractors.

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