Product glossary
A list of helpful product terms and definitions
Used by project planners, gantt charts help teams plan work required around defined deadlines and manage resources throughout the project duration.
When a product will be released to the general public. On this date customers and users can acquire the product (or feature) through a company’s normal channels.
This phrase helps you understand where to focus your energy when performing customer research. In a nutshell it means going to where your customers congregate and speaking to them to validate your hypothesis. This is essential for customer development.
A product manager who is responsible for leading growth initiatives and making data driven decisions to increase the user base, scale, impact, and sales of a product.
A company’s plan to convince customers to acquire their product or service while gaining a competitive advantage in their market. It includes many activities and departments including pricing, sales channels, product launches, branding, and more.
Using unconventional marketing methods to increase sales and/or attract attention to a product, brand, or business.
